Who we are
BABA may change this policy from time to time by updating this page. You should check regularly to ensure that you are happy with any change.
Our registered office is at Third floor, 207, Regent Street, London, UK. W1B 3HH and we are a company registered in England and Wales under company number 09389610.
We process your personal information to meet our legal, statutory and contractual obligations and to provide you with our products and services. The personal data that we collect from you may include:
contact information included in our membership forms, such as your name, job title, postal address, including your home address, business address, telephone number, mobile phone number, and email address;
information collected from publicly available resources, integrity data bases and credit agencies;
if required by relevant laws or regulations, personal information such as:
>> How we collect your personal information
We may collect personal information about you in a number of circumstances, including when you apply to use any of our services, become our client, or contact us in person, by telephone, by email or by post.
In some circumstances, we collect personal data about you from a third party source. For example, we may collect personal data from your organisation, other organisations with whom you have dealings, government agencies, an information or service provider or from a publicly available record.
>> Lawful grounds for processing of personal data
Under the Data Protection Laws, we need a lawful basis to collect and use your personal data. The law allows for six lawful bases to process people’s personal data, and one of them allows personal data to be legally collected and used if it is necessary for a legitimate interest of the organisation – as long as it is fair and balanced and does not unduly impact the rights of individuals.
Due to the nature of our business and the size of our database, it is not practical for us to ask every individual for his/her consent. We have assessed our interests in carrying out our business activities and we have carefully considered the impact the collection and use of personal data could potentially have on individuals’ rights. Our database contains mainly data about individuals solely in their business capacity, which is used for the purposes of our normal business activities. Such activities are unlikely to affect the fundamental rights and freedoms of individuals concerned. We have therefore concluded that the most appropriate lawful ground for the processing of your personal information is our legitimate interest in maintaining our business database, and promoting, running and managing our business.
BABA uses the legitimate interest’s legal basis for processing the type of data listed below:
>> Sharing and disclosing your personal information
All information you provide to us is stored on our secure servers located in the United Kingdom. The data we collect may be transferred to, and stored at, a destination outside the United Kingdom. It may also be processed by staff operating outside the United Kingdom who work for us or for one of our suppliers. We will take the necessary steps to ensure that your data is treated securely and that any such transfer outside the United Kingdom is in accordance with the Data Protection Laws.
Keeping personal information secure is very important to us and we take appropriate precautions to protect against the loss, misuse and alteration of personal information. However, no data transmission over the internet can be guaranteed to be totally secure. As a result, whilst we strive to protect your personal information, we cannot ensure or warrant the security of any information which is send via the internet.
We may disclose your personal information to any of our affiliated companies, to our suppliers, agents or representatives or to other users for the purposes associated with our legitimate interests (see above). We may also disclose your personal information to third parties where this is necessary in connection with the services we provide or our legitimate interests. If our services are provided in conjunction with, or by involvement of third parties, such third parties may need to have your personal information in order to fulfil your request.
We do not sell, trade or rent personal information to third parties.
>> How long we keep your data
We only ever retain personal information for as long as is necessary and we have strict review and retention policies in place to meet these obligations. We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years after which time it will be destroyed.
Where you have consented to us using your details for direct marketing, we will keep such data until you notify us otherwise and/or withdraw your consent.
>> Your rights
You have the following rights:
>> Lodging a complaint
We only process your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If, however you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you have the right to lodge a complaint with the supervisory authority.
>> Changes to this policy
We may change this Policy from time to time. The current version of this Policy will always be available from us in hard copy or on our website. We will post a prominent notice on our website to notify you of any significant changes to this Policy or update you by other appropriate means.
The British African Business Alliance Ltd (Logo), and other marks used on this website belong to British African Business Alliance Ltd. Viewers are not permitted to use any of the trademarks displayed on this website (including without limitation those listed above) without the prior written consent of British African Business Alliance Ltd.
The following provisions exclude or limit our liability for this website. They all apply only so far as the law allows. In particular, we do not exclude or limit any of our responsibilities under the Financial Services and Markets Act 2000 and the Financial Conduct Authority rules for the conduct of business.
The content of this website is for information purposes only. British African Business Alliance has taken care in preparing the content of this website. However, except as set out below, British African Business Alliance and each of its affiliates, service providers and suppliers shall not be liable for any inaccurate, delayed or incomplete information, or any omission nor for any actions taken in reliance thereon. The information contained in this website provided by any third party, including without limitation, the information obtained through any link, has been supplied without verification by us. Neither British African Business Alliance nor any of its affiliates, service providers or suppliers makes or has made any recommendations or endorsements regarding the products, investments or services of any third party mentioned or referred to in this website. Please note that all third party products, investments or services must be ordered or purchased directly from the third party. Commentary and other materials posted on our site are not intended to amount to advice on which reliance should be placed.
This website could include technical or other inaccuracies or typographical errors and it is provided to you on an “as is” basis without warranties or representations of any kind.
To the extent permitted by law British African Business Alliance, its affiliates, service providers and suppliers expressly exclude all representations, guarantees, warranties, conditions and terms of any kind, whether express or which might otherwise be implied by statute, common law or equity including without limitation, representations, guarantees, warranties, conditions or terms regarding accuracy, timeliness, completeness, non-infringement, satisfactory quality, merchantability, merchantable quality or fitness for any particular purpose or those arising by law, statute, usage of trade, or course of dealing.
British African Business Alliance and each of its affiliates, service providers or suppliers to the fullest extent permitted by law also expressly exclude any liability for any direct, indirect, consequential or special loss or damage incurred by any user in connection with our website or in connection with the use, inability to use or results with the use of our website or any websites linked to it and any materials posted on it including without limitation any liability for loss of income or revenue, loss of business, loss of profits or contracts, loss of anticipated savings, loss of data, loss of goodwill, damage to reputation, wasted management or office time and for any other loss or damage of any kind however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable.
British African Business Alliance does not guarantee that access to and use of the website will be uninterrupted or error-free. From time to time British African Business Alliance may suspend or restrict access to the website in order to carry out repairs, maintenance or to introduce new facilities.
British African Business Alliance reserves the right, in its sole discretion, to correct any errors or omissions in any portion of this website.
You must not misuse our website by knowingly introducing viruses, Trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorized access to our website, the server on which our website is stored or any server, computer or database connected to our website. You must not attack our website via a denial-of-service attack or a distributed denial-of-service attack.
By breaching this provision you will commit a criminal offence and we will report any such breach to the relevant law enforcement authorities and will cooperate with those authorities by disclosing your identity to them. In the event of such a breach your right to use our website will cease immediately.
We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our Website or to your downloading of any material posted on it or on any website linked to it.
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to member needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
When someone visits we use Google Analytics and Google Console to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.
When you register as a British African Business Alliance member or request to join our mailing lists, we collect personal information. We use that information for a couple of reasons: to update you on activities pertinent to the interests you have advised us of; to contact you if we need to obtain or provide additional information; to check our records are up-to-date and to monitor your satisfaction.
We use Constant Contact, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see Constant Contact’s privacy notice. You can unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of any of our emails or by emailing firstname.lastname@example.org.
In order to deliver our information and data services to members, we share limited member email information with our trade, press and insight partners. These relationships are supported by relevant Non-Disclosure Agreements. You may opt out of these services by contacting our data protection officer.
Data is stored until such a date as you cease using our services or request that it be deleted. You are entitled to view, amend, or delete the personal information that we hold. Email your request to our data protection team at
This notice is reviewed intermittently and may be updated at any time.
Last update: 10 /08/2020